Blitzscaling 05:John Lilly on Leveraging Community to Scale Mozilla

This is my fourth blog on the notes and my interpretations on the Blitzscaling sessions. In the fall of 2015, Reid Hoffman began taking session called Technology-Enabled Blitzscaling at Stanford University.Blitzscaling is what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. And its also about why organization culture is important for Blitzscaling Because when you’re growing an organization very fast, you have to make people accountable to each other on a horizontal or peer-to-peer basis, and not just vertically and top-down through the hierarchy.

Session 2 notes can be found here. Session 3 notes can be found here. Session 4 notes can be found here.

Here are notes on session 5:-

  1. Following are the points shared & highlighted in the previous sessions by Reid Hoffman, Sam Altman and Ann Miura :-
    1. Faster decision making
    2. Avoid being solopenures
    3. If you are asking about product/market fit, you haven’t got it.
  2. While session 2,3 and 4 were focused on sharing learnings & best practices on how to validate the idea, how to build team and what should be the priorities when you are starting up, session 5 onwards it’s about how you can start creating team for execution & start executing.
  3. If you have to pick between product and growth, pick product
  4. If you are building something where you already have market leader, you have to play asymmetrically.For example:- When Mozilla team thought of building browser, IE had 95% market share. Mozilla team cannot compete directly with Microsoft, so they have to compete asymmetrically by leveraging open source community to build the browser and spread the word about it.
  5. Hiring right talent is critical for your start-up success. Hire the best who believe in your story & passion and can put in those extended hours and year’s to make your idea a success.Avoid those guys who come’s up and say company ABC is giving me $X and if you can give me $X=Y, I will work for you.
  6. Fire non-performers ASAP.You will make those mistakes in hiring, but correcting those mistakes is in your hand.
  7. Setting goals/OKR’s will help you realize what kind of goals will be correct and working for teams and individuals and what kind of goals you should have in future.
  8. To get better in goal setting, review them regularly(at least quarterly) and talk about the progress every week. Build transparency in the team about who is executing what and focus on lead indicators rather than lag indicators
  9. Once your product has proved that it is solving a problem for which customer is willing to pay or user can’t live without, get to know which services and products lead’s to the usage of your product. Google came with their own browser because they realized that it’s the browser that connects users with their product(search), so it’s crucial to control that part also.
  10. Even if you got an awesome product, nothing scales on its own.
  11. Network effect(where people refer your product to others) will only happen if they see a TRUE VALUE in your product. Linkedin was able to leverage the network effect because people saw value in networking with other professionals, thus they invited others on the Linkedin platform.  Firefox browser gave the value of better security, Chrome gave better speed, that’s why users referred those products to other users.
  12. Avoid building a nice to have product and focus on building must have product. Because for nice to have products, your users and customers will NOT contribute in your growth. And you will be spending hell lot of money in acquiring users & customers.
  13. Once you have found the product/market fit, to accelerate the growth:
    1. Improve product/market fit for the customers for which your product is still nice to have.
    2. Take advantage of users/customers for which your product is must have.
  14. To get B2B growth:
    1. Grow in your decision makers.
    2. Focus on your beta customers. Successful beta customers will become your lead generators
    3. Build awareness by:
      1. Trade marketing in Gartner and Forrester
      2. Pitch reports, insights and case studies to your audience.